Project Overview
A SaaS platform for bulk SMS and WhatsApp marketing campaigns.
In an era where digital agility defines market leadership, Internal Product approached Dominant Infotech with a clear vision: to revolutionize their user experience and streamline internal workflows through a robust web application.
The Challenge
Before our intervention, the client faced significant hurdles in data management and customer engagement. Their legacy systems were unable to keep up with the growing traffic demands, leading to slow load times and a disjointed user journey. Key challenges included:
- High latency during peak traffic hours.
- Lack of mobile responsiveness affecting 60% of their user base.
- Complex navigation structures reducing conversion rates.
Our Strategic Approach
We adopted an agile development methodology, breaking down the project into core sprints. Our strategy focused on three pillars: Performance, Scalability, and Experience.
User-Centric Design
We redesigned the UI/UX from scratch, prioritizing intuitive navigation and accessibility.
Cloud Architecture
Leveraging modern cloud infrastructure to ensure 99.9% uptime and auto-scalability.
Technical Implementation
To achieve the desired results, we utilized a cutting-edge technology stack. PHP was chosen for its robustness and community support, while Redis provided the reactivity needed for a smooth frontend experience.
We implemented strict security protocols, including data encryption and secure API gateways, ensuring that client data remained protected against evolving cyber threats.
Key Outcomes & Impact
*Results may vary based on specific business models and market conditions. This case study highlights the specific goals achieved for Internal Product.
